THE ART OF SELLING AN UNSOLD LISTING
In a shifting and often competitive real estate market, not every home sells the first time around. Some listings sit. Others come off the market unsold.
When a property doesn’t sell during its listing term, it becomes what we call an Expired Listing. And if you or someone you know has had the frustrating experience of hiring an agent to sell your home, only to watch it linger on the market for 30, 60, 90 days or longer without success—this message is for you.
If you’re frustrated with an unsold listing, you deserve to know why.
Once your listing expires, your phone starts ringing. Every agent suddenly “has a buyer” or promises they can “get it sold.” You’re probably thinking, “Where were they when my home was for sale on the market?”
At this point, you’re likely disappointed. Maybe even embarrassed. And perhaps annoyed— because your phone hasn’t stopped ringing!
The four reasons homes don’t sell.
Here what I see over-and-over again when a listing expires:
1. The list price didn’t reflect the current market.
2. It lacked exposure to reach motivated buyers.
3. It wasn’t staged and presented to buyers effectively.
4. A seller wasn’t fully motivated or cooperative with their agent.
✅ If you suspect it’s because of #1, we can analyze current market data and adjust the price to attract the right buyers, without leaving money on the table.
✅ But if you believe it’s #2 or #3, that’s where a fresh approach comes in. I’ll review your prior listing on the MLS and identify any missed opportunities.
✅ We don’t just re-list—we reposition. That includes premium photography (including twilight and drone), lifestyle video, paid and organic social campaigns, and Compass’ exclusive Three-Phase Marketing Plan.
✅ Crafting a compelling story around your home and its community is also crucial. That’s why I highlight architectural character, community, design elements, and your home’s unique history—especially relevant for Modernist homes in Denver and Boulder.
✅ Need to update your home first? As a design-conscious Realtor, I’ll offer suggestions to help it show in its best light. Plus, with Compass Concierge, you can make home improvements now and pay at closing—with no upfront costs, or interest.
✅ And about #4, I know it sounds a little bit blunt. But in my experience, selling an expired listing is the ultimate testament of the power strategy and collaboration. No ego. Just a shared goal to get your home sold for the right price and get you to where you want to be.
Let’s talk about what didn’t go as planned, and how we can fix it.
Even if you’re not ready to relist, I’d love to make a connection to help you avoid this frustration again. Selling a home, especially in a slower market, requires more than just a sign in the yard and waiting for offers. It takes a refined process, creativity, deep local knowledge, and trust.
With the right approach, every home can find its perfect buyer.
Call or text me at 720.364.8214 to book a 20-minute Seller Discovery Call—no-pressure, no-obligation.
